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Leading with Purpose Through Uncertainty: Navigating the Storm in Higher Education

Angela E. Batista, Ed.D
May 20, 2025

The Transformation by Design Coach

 

The only constant in our world today is the continuous change. Our foundation keeps moving while the unpredictable winds of uncertainty grow louder daily. Leaders in higher education institutions face this reality as their everyday experience. Senior leaders face enormous challenges because of political and policy changes, economic instability, and institutional transformations. Leadership effectiveness during chaotic times does not require you to hold the highest position of power. Leaders need to possess qualities for leading a team through uncertainty, which include but are not limited to beginning with a clear purpose, leading with resilience, and trust-building among your team members.

 

Transformation by Design (TBD) has led numerous senior leaders through similar challenging situations. The budget cuts that public institutions face and the regulatory changes that private and public universities must adapt to have shown us how strong leadership transforms difficulties into advantageous situations.  This post offers guidance on leading your teams through uncertain times with purposeful leadership while protecting your vision and personal well-being.

 

The article will demonstrate maintaining core values while developing resilience and establishing teams that succeed under challenging circumstances. Through examples of how I’ve supported leaders like you, I’ll show you what’s possible when leadership is rooted in strategy and humanity.

The Storm: Understanding the Forces Shaping Today's Leadership Landscape

The storm metaphor is quite appropriate for the current times. Like a hurricane, which can cause a great deal of disturbance, the forces of uncertainty, whether political, economic, or social, are shaking up the status quo in institutions across the country. But just as a hurricane requires a strong, steady hand at the helm to steer a ship through the storm, organizations need leaders who can steer them through these stormy times.

 

Political shifts and cultural turbulence have become one of the biggest destabilizers of leadership for many leaders in higher education. Recent policy reversals on diversity, equity, inclusion, and belonging (DEIB) have challenged many organizations and leaders in their ability to stand by their commitment to inclusive practices without risking their positions or the stability of their institutions. The challenge is not just external; it’s internal. How do you stay true to what you believe is right despite increasing external pressure? How do you sustain a vision of justice and belonging in the face of political change?

  • Over the last two years, I have worked with several clients in higher education who have been at the forefront of these changes. For example, a client leading a major university during a leadership transition encountered much resistance from within the institution around DEIB initiatives. Despite external pressure to reverse these initiatives, this leader knew inclusivity was core to the institution’s identity. She recognized she could ride the storm out by anchoring her decisions for her leadership's purpose, not the political environment. I worked with her to develop a strong, compassionate messaging framework that aligned with her values and addressed the institution's concerns.

 

Besides the changing political and policy landscape, financial pressures have forced many institutions to reduce their budgets, resulting in broad economic uncertainty. The cuts, particularly in the student services departments, have left leaders pressing to revisit resource use. Often, making tough choices—determining where to spend resources when every department vies for them?

 

  • One of the most striking examples was my work with a client who runs a large student affairs division at a public university. With a significant budget cut, this leader was asked to maintain vital services while experiencing reduced financial and workforce resources. Instead of merely reacting to the cut, we took a strategic approach. We worked together to determine where efficiency could be improved and where the department could innovate to do more with less. By involving the entire leadership team in this process, we obtained buy-in for difficult decisions and ensured that the team remained united and aligned despite dwindling resources. This approach helped the team to see the cut not as a loss but as an opportunity to improve efficiency and focus on their most critical work.

 

Leading with Purpose: The Anchor in a Storm

 

The most challenging period during a storm is when uncertainty overwhelms you and you lose connection with what truly matters. Crisis creates an immediate sense of emergency, which distorts your perception, causing you to make reactive decisions instead of strategic ones. The leaders who demonstrate maximum effectiveness maintain their core purpose regardless of outside interference. Your leadership in times of uncertainty demands a profound understanding of your core purpose for action.

 

  • In my coaching practice, I observed numerous leaders whose multiple directions caused them to forget their essential purpose.  I have witnessed how leaders regain a sense of empowerment by rediscovering their core mission. For example, a client who faced an institutional restructuring challenge is an excellent demonstration of this principle. The team members showed low morale while staff members felt unclear about their roles, responsibilities, and contributions.  The leader took a holistic approach by focusing on the shared mission of student services excellence,  transforming the restructuring process into an opportunity for growth.

  • Our coaching helped this senior Student Affairs leader establish a future direction incorporating the department's essential values, goals, and collective vision. The leader developed a clear leadership roadmap to maintain focus and bring the teams and staff along. They also continued to focus on their leadership development and implemented new leadership behaviors that enabled others to understand their position in the broader mission. As a result, the team gained fresh purpose and energy despite the uncertain future ahead of them.

 

Purpose-driven leaders create waves of influence that extend outward from their initial direction. Team members find inspiration in their leader's clear and confident direction. This approach also helps team members develop more substantial alignment with organizational objectives while their ability to cope with difficult situations becomes more robust. In my experience, leaders who stay grounded in their purpose witness their teams automatically following their direction.

 

  • Last year, a research university client faced team dysfunction when their organization experienced leadership changes. Our work reconnected the leader to her leadership philosophy and values, which clarified her decision-making approach. Her transparent and purpose-driven decisions supported the team, uniting them under her vision. Through shared purpose, the team developed a united commitment to success, allowing them to progress more effectively as a cohesive unit.

 

Building Resilience: Equipping Yourself and Your Team

 

Leadership resilience extends beyond basic recovery from adversity. It involves adapting to change while maintaining core values and finding innovative solutions under limitations. Developing resilience as a team trait becomes essential during periods of uncertainty. 

 

  • In my work with leaders and teams, I have the opportunity to see resilience in action. For example, less than a year ago, a small, private university's president and executive senior team demonstrated exceptional resilience when managing reduced staffing levels and increased student service requirements. The president avoided viewing these obstacles through a limited perspective of scarcity, concentrating on available solutions instead of unattainable options. Through their team members' strengths, they discovered innovative service delivery methods and solutions for their current challenges. The president’s resilience under extreme pressure became a leadership example for the entire team.

 

Practical Strategies for Fostering Resilience

  • Fostering a Growth Mindset by teaching your team members to transform obstacles into development opportunities. Team members who view obstacles as learning experiences tend to stay motivated and engaged.

  • Recognizing that your leadership behavior determines the entire team's direction because you lead by example. When you demonstrate resilience, your team members will adopt resilient behaviors by staying composed under pressure, focusing on the main objectives, and practicing self-care.

  • Support developing a resilient team through training and shared learning rather than hoping it will happen naturally. Your team needs opportunities to acquire new skills while deepening their understanding and developing their ability to manage change.

Managing Change: A Leadership and Emotional Imperative

 

The current state of uncertainty alongside change tends to make leaders forget about the emotional consequences that affect both themselves and their teams. The emotional landscape includes grief, which arises from missed opportunities and uncertain futures, alongside individual struggles during this challenging period. The emotional response of grief often manifests as frustration, fatigue, and disengagement, even though it may not be immediately apparent. The human reaction to change is grief, which exists in various forms and thus deserves proper recognition.

 

Navigating grief in leadership requires creating space for emotional expression to foster resilience and empathy. Leaders who acknowledge their own and the team’s grief more effectively navigate complex emotional changes. By providing emotional outlets and supporting the experience of loss, they can sustain engagement and build resilience.

 

Emotional reflection allows leaders to recognize when grief needs to be processed. Since grief requires processing, people must understand it rather than try to fix it. Establishing this practice within yourself will make it easier for your team members. When you allow time to grieve, you can provide your teams with better support, which leads to a stronger empathetic connection and a resilient organization.

 

Leaders often fail to see the emotional effects of uncertainty and change on themselves and their team members. Grief, a natural human response that manifests in multiple ways during change, shows itself through different emotions, including frustration, fatigue, and disengagement, even though it is not immediately visible.

 

Leaders who understand their grief alongside their team members' grief will achieve better results in managing emotional changes. Leaders who establish emotional outlets for their teams can maintain team engagement and resilience through emotional expression opportunities and loss support measures.

 

Understanding the grief process takes precedence over attempts to resolve it because grief requires processing. The practice of emotional awareness that you develop within yourself enables you to create better conditions for your team members to follow. When leaders can grieve, they support their teams more effectively, fostering empathetic, connected, and resilient organizations. 

The Emotional Side of Leading Change: Navigating Resistance with Empathy and Transparency

 

In higher education, leadership through change has become more crucial than ever. The landscape is constantly shifting, and the pace of transformation is accelerating. But managing change isn’t just about implementing processes or restructuring systems—it requires guiding your team through emotional and psychological shifts. In times of uncertainty, team members’ emotional responses can present some of the most significant challenges for leaders, and how you address these responses can determine the success of the transition.

 

One leadership principle I emphasize with my clients is this: “Leaders must not bypass the emotional journey of leadership.” In my experience, many leaders focus primarily on the logistics of change—restructuring, reallocating resources, updating policies—but the emotional aspects of change are just as important. A leader who neglects the emotional needs of their team risks alienating members and losing engagement. When leaders acknowledge and care for their teams' emotional journey, it creates stronger bonds and deeper trust within the team. This, in turn, leads to greater cohesion and productivity.

 

  • Last year, I worked with a client tasked with leading a large department through an extensive reorganization. The team, understandably, was filled with uncertainty and fear about their professional futures. To address this, the leader consciously tried to integrate regular check-ins and open dialogue with the team. Instead of avoiding difficult conversations, they created space for team members to voice their concerns, process the changes, and actively participate in the transition process. The result? Reduced anxiety, increased transparency, and a stronger sense of ownership over the changes. The leader fostered an environment where trust and engagement flourished by focusing on the team's emotional needs.

Resistance is inevitable in any change process and is often more intense when the stakes are high. The key difference between leaders who successfully manage change and those who struggle is how they approach resistance. Rather than seeing resistance as a barrier, effective leaders view it as an opportunity for engagement.

  • I’ve worked with clients who’ve faced significant organizational pushback while leading major projects. One client resisted intense resistance from several team members and stakeholders who were not on board with the changes. At first, it felt like the opposition was insurmountable. However, by approaching the resistance with empathy and transparency, my client was able to turn the situation around. They made a deliberate effort to engage key stakeholders early on, bringing them into the decision-making process and allowing them to voice their concerns. This approach shifted the dynamic—resistance gradually subsided, and the team became more involved in the project. Leaders who embrace resistance with understanding, rather than avoidance, can channel it into productive conversations that drive the change process forward.

In sum, managing change requires more than simply implementing new processes. It is about leading your team through the change's emotional and psychological impact. When leaders focus on change's logistical and emotional dimensions, they set the stage for more engaged, resilient, and unified teams. Embracing this holistic approach ensures your team survives and thrives during the transition.

High-Functioning Teams: The Foundation of Effective Leadership

 

A high-performing team utilizes the complete range of skills its members bring to the organization. During times of uncertainty or significant change, great leaders demonstrate their ability to construct and sustain effective teams by leading with strategy and compassion. Additionally, leaders who establish trust and foster collaboration through clear communication will witness their teams succeed even when facing challenging circumstances.

  • A senior leader at a research institution overseeing a diverse team faced a significant challenge: a breakdown of trust within the team. The root cause? Inadequate communication and a lack of transparency in decision-making. This erosion of confidence began to impact team morale and productivity.

  • As part of the coaching process, we conducted a series of facilitated workshops to identify the key communication breakdowns and uncover specific areas where transparency was lacking. We also guided the leader through a reflective process to develop concrete strategies for rebuilding trust. The leader committed to practicing more open, honest, and transparent communication, ensuring team members felt heard and supported. 

  • In addition, the leader restored a sense of psychological safety within the team by establishing clear channels for team members to express their thoughts, concerns, and feedback. With trust re-established, the team experienced a remarkable increase in effectiveness, allowing them to meet their goals despite external challenges. The experience highlighted the critical role of trust and transparent communication in building high-performing teams.

Conclusion: Leading with Purpose, Resilience, and Clarity

 

Leading through uncertainty is undoubtedly one of the most challenging aspects of leadership. Navigating political shifts, economic instability, and internal change can feel overwhelming. But here’s the truth: it’s not about waiting for the storm to pass. It's about how you lead during the storm.

 

This is when you might feel the pressure, perhaps even doubting whether your organization or team will weather the turbulence. But I want you to know that, with the right tools and mindset, you can emerge from this stronger than before. The work ahead may not be easy, but the transformation it offers can be more rewarding than you might imagine. When you lead with clarity, grounded in purpose, and build resilience within yourself and your team, you not only navigate change, you shape your institution's future.

 

Remember, you don’t have to do it all alone. I’ve worked with many leaders who faced seemingly insurmountable challenges like you. Right now, I support many leaders and organizations as they face even greater challenges from the current climate. They are in similar storms, feeling the pressure of each external force pushing against their resolve. However, they navigated these turbulent times through strategic decision-making, fostering open communication, aligning their actions with core values, and emerged more unified and capable. Your leadership can do the same for your team.

 

Call to Action

If you’re reading this and thinking, "That sounds great, but how do I start?" Know that you don't need to have all the answers right now. What matters is that you begin. Start by reconnecting with your purpose. Start by trusting your team and communicating openly, even when the path forward feels uncertain. Your leadership will guide them through, and together, you’ll create something more resilient, capable, and prepared for whatever comes next.

 

I understand the weight of what you’re carrying right now, and I’m here to help you through it. Whether you need guidance clarifying your purpose, rebuilding trust with your team, or simply navigating the day-to-day uncertainty, I’m ready to support you. Let’s connect and start turning these challenges into opportunities for growth, both for you as a leader and your organization.

The storm is here, but it doesn’t have to define you. It’s time to lead with purpose and clarity—and together, we can help you navigate the storm toward something even stronger.

 

Transformation by Design (TBD) can help you turn chaos into opportunity. 


Transformational leadership is not just a response to immediate challenges—it is the foundation for long-term organizational resilience and growth. 

Our organization felt lost before we partnered with TBD. Their guidance helped us find our  direction and strengthened our team in ways we couldn’t have imagined.” 

~TBD Client~

Are you looking for a learning opportunity that will help your teams reflect, reset, and realign right now? 

 

Our new "From Surviving to Thriving: Leading with Purpose" Learning Series is here to help! This tailored, interactive series is designed specifically for your division or staff and is focused on leading with intention and aligning with your organization’s goals.

Why Now? Whether you’re leading a team or navigating change yourself, these virtual or in-person learning sessions offer actionable tools to help you stay engaged, support your colleagues, and lead with confidence. Are you ready to empower your team? Plan now and prepare your leaders with the tools and strategies to navigate uncertainty and inspire action.

From Surviving to Thriving: Leading with Purpose in Uncertainty

Facilitated by Angela Batista

Session 1: Leading with Purpose in Times of Change

Session 2: Navigating Change with Resilience

Session 3: Building High-Performing, High-Impact Teams

I help leaders and organizations to #TransformTranscendThrive🦋 | #Leadwith❤️

DrAngelaBatista ~ The Transformation by Design Coach
 

Follow the link above to learn more about this groundbreaking series and how we can support your leadership and organizational goals. 

Email us at hello@transformationbydesign.co 


 

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